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Other Criteria launches in Colette, Paris

September 27, 2010 by Kay

There aren’t many people that don’t adore colette, the preeminent Parisian fashion and style boutique on Rue Saint-Honoré.  Likewise, London based Other Criteria is establishing an international fan club for its eclectic array of artist editions, books and multiples and a range of artist designed merchandise. So when colette invited Other Criteria to present a window display and provide a limited amount of items to be sold through the fashion, art and music mecca, Other Criteria jumped at the opportunity.

Launching 27th September and installed until 30th October, Other Criteria at colette will display Damien Hirst’s previously unseen new print, titled, Big Love. A diamond dusted blood red coloured heart with his signature butterflies, available otherwise only in Other Criteria’s New Bond St and Hinde St stores. Also available will be a selection of Hirst prints, signed posters, spot clocks, T-shirts, books, keyrings, and a cashmere blanket.

Launched in 2005, Other Criteria began life as a web company and continues to have an expanding catalogue available online. Created by Damien Hirst and Hugh Allan with design director Jason Beard, as Hirst says “Other Criteria has created something great and new – the concept of a shop that sells high end, high quality art that looks spectacular and doesn’t need a gallery to show it. It comes direct from the artists we work with and is made by the best people.”

Renowned for their unique and original array of merchandise that includes books, music, accessories and clothing, colette will showcase a selection of quintessential Other Criteria publications and prints. Highlights will include Damien Hirst’s new Big Love print, and Psalm prints plus signed posters, Hirst spot clocks, a cashmere blanket, and T-shirts.

For more information on other Other Criteria stores, please click here.

For press enquiries on Other Criteria please contact: Kate Atkinson kate@purplepr.com +44 207 434 7061 Sam Talbot sam@purplepr.com +44 207 434 7063

For more information on Colette, please contact: Guillaume Salmon guillaume@colette.fr