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'Bright Young Things' at Selfridges, London

January 18, 2012 by Georgia

Launched this month following the success of last year's campaign, is 'Bright Young Things', a project initiated by Selfridges to seek out and champion the most exciting young designers in the UK. The scheme features a total of fifteen UK-based emerging talents from the worlds of fashion, art, design and food.

From 6 January 2012 until the end of February, each of the Bright Young Things will take over an Oxford Street or Duke Street window. Their brief was to communicate the essence of their work and this has resulted in some wondrous creations, evidenced in the photographs below.

Designs by the Bright Young Things will be available in three pop up shops at Selfridges as well as online.

Adam Andrascik - S/S '12 collection. photo: stylebubble.co.uk

Oliver Ruuger - Accessories. photo: stylebubble.co.uk

Maarten van der Horst - S/S '12 collection. photo: stylebubble.co.uk