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Tequila Sarabia and Salon Aleman, by Eduardo Sarabia

April 20, 2009 by Ellie

Tequila Sarabia was founded by Eduardo Sarabia in Guadalajara, Mexico. Since 2002, Sarabia has been researching the traditional production of tequila and developed 3000 litres of his own brand. Made from 100% pure agave from the highlands of Jalisco, Tequila Sarabia offers 3 distinct types of high-quality tequila: Silver, Gold and A˱ejo. Each is presented in a unique hand made bottle with a certificate of authenticity. In 2006, Eduardo Sarabia sent 300 litres to Berlin, Germany and opened Salon Aleman, a tequila bar/artist project.

Salon Aleman is a gathering place, an experimentation field for contemporary visual artists creating an innovative connection between their work and a large audience. The project’s premise examines the notion of removing the spectatorship of the traditional viewing experience by inviting an audience that is perhaps unaware of the artistic intentions of the salon. The project first premiered in Berlin, in the basement of unitednationsplaza, a project by Anton Vidokle structured as a seminar/residency program. Salon Aleman has since traveled to venues in cities all over the world, recently including the Whitney Museum of American Art as part of the 2008 Whitney Biennial, the New Museum in New York City and the 21c Museum in Louisville, Kentucky.

In April, Eduardo will be taking his Salon Aleman to Museo de Historia, Bosque de Chalputepec, Mexico. For more information, click here.

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