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Gonzalo Lebrija on Sunset Boulevard

January 26, 2010 by Kay

Three videos by Gonzalo Lebrija will be screened via videotron on Sunset Boulevard between January 26th - March 9th 2010 as part of Via, a new project presented by Los Angeles Nomadic Division (LAND). Via will showcase twelve significant Mexican artists throughout 2010, starting with this launch of work exhibited in public places around Los Angeles.

For more information on Lebrija's videos, view LAND's exhibition details below, or to read more on the whole project visit their website.

View Lebrija's work available through Other Criteria here and find out more about the artist by clicking on the 'Biography and Information' tab.

Exhibition Info: Guadalajara-based artist Gonzalo Lebrija will exhibit three recently realized black-and-white films on three Videotrons, high-resolutions LED monitors generally used for advertisement, on Sunset Boulevard. Collected under the title The Distance Between You and Me (2009), each film depicts the artist fleeing from the camera in one of three California locales: Joshua Tree, Death Valley, and Yosemite. The elegiac feel of Lebrija’s films, in opposition to their visually saturated, kinetic context, speaks to notions of urban-induced psychosis – a plaintive, self-critical “advertisement” that encourages its viewer to seek escape by any means necessary.

Each film will play approximately every six-minutes throughout the exhibition.

Special presentation: Lebrija's films will be shown on the Videotrons for a full hour on January 27th from 7:00 – 8:00 PM.

This project made possible with the generous support of Catharine and Jeffrey Soros. Special thanks to City of West Hollywood Arts and Cultural Affairs Commission.

Gonzalo Lebrija, The Distance Between You and Me, 2009, video.

Site info: sunsetvideotron.comkeyclub.com