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Hoorsenbuhs launch at Other Criteria

November 27, 2013 by Mary

Press release: This month, American fine jewellery house Hoorsenbuhs are to launch their collection in the UK exclusively at Damien Hirst’s Other Criteria shop on Bond Street, London. Since 2005, Hoorsenbuhs has positioned itself as one of the most prestigious jewellery brands in the world gaining them dedicated fans such as Rihanna, Katie Holmes, David Beckham and Jay-Z.

Founded in 2005 by Robert Keith, and supported by brand ambassador Kether Parker, Hoorsenbuhs have established a reputation for impeccable craftsmanship, timeless modern design and a bold iconic presence. The collection is fashioned in mostly 18K yellow, rose and white gold, and other precious metals and is based on the signature ‘Makers Mark’ motif which is revised into a seemingly never-ending array of forms paying homage to the brand’s heritage.

This launch is a prelude to a unique partnership which will see Damien collaborate on his first jewellery collection with the brand, scheduled to launch at Other Criteria in March 2014. The collection is the product of a longstanding friendship between Robert Keith and Damien Hirst and their mutual respect for each others creative vision. Two limited edition pieces from this collaboration will be previewed alongside Hoorsenbuhs main collection from November 27th.

Other Criteria was formed in 2005 by Damien Hirst, with the aim of bringing affordable art of the highest quality to a wide audience. Other Criteria collaborates closely with established and emerging artists and designers on a wide range of unique and inspired objects including books, prints, photographs, sculptural works and jewellery.