Four of Richard Prince’s Cowboy prints are reproduced in brilliant colour at the centre of this large-scale publication. The double spreads of luminous American landscapes are re-photographed, cropped and re-appropriated images of original Marlboro Country iconography. For Gordon Burn, in his accompanying essay, Prince presents a new way of reading these images. He examines how the artist has deconstructed the efforts of lighting, costume and make-up used in the production of hyper-masculine cowboys. Burn dissects the implications of nostalgia for a commodified, advertised Americana and discusses prince’s interest in multiplicity and the uncanny.
Richard Prince was born in the Panama Canal Zone in 1949 and moved to New York in 1973. He had his first solo show in 1983 at the Institute of Contemporary Art, London. Since then he has exhibited in numerous important solo and group shows throughout the world. Prince is represented by Gagosian Gallery and Gladstone Gallery, New York and Sadie Coles HQ, London. He lives and works in Upstate New York.